Interesting tech! I've heard mixed reviews about On's durability, but a spray-on midsole could be a game-changer for custom fit and support.
Agreed, custom fit could be huge. But let's see how it holds up to high mileage before we get too excited.
Agreed, sounds like a bunch of hype. I'll stick to my trusty old kicks till I see some real results.
Another gimmick. How about focusing on actual performance and durability instead of flashy marketing?